Review of How to Be an Expert Persuader in 20 Days or Less
Everyone wants or needs to know how to persuade others to do something their way. Not everyone has this ability, yet many are desperate to gain or learn it. Now, it’s possible to do just that. Michael Lee, a Persuasion Expert, Certified NLP Practitioner, Hypnotist and Life Coach, shares the secret to becoming an expert persuader in 20 days or less.
Covers Everything
This is a very thorough product, all 418 pages of it. It truly does cover everything regarding persuasion and the techniques of persuasion. In spite of the length of this book, it’s clearly written and addresses everything in a straightforward manner. It’s quite user friendly, therefore making it easy to understand all of the theories and concepts presented to the reader. How to Be an Expert Persuader in 20 Days or Less is clearly organized into chapters with titles so the reader can easily locate any particular areas they are interested in.
Read It or Listen to It
How to Be an Expert Persuader in 20 Days or Less comes in both book and audio versions. In this way, readers can use the version that is most effective for them. It’s so convenient that there is the choice of text or and audio. For people that are in their cars a lot, the audio will really come in handy.
A Couple of Considerations
There are two key points that seem to make a big impact from the very start of the book. The first thing that Mr. Lee talks about is that in any persuasion situation it’s vital to understand what sort of outcome you want to happen. If you go into the situation knowing exactly what sort of outcome you want from the interaction, you have a much higher chance of getting what you want. This is some great advice and is actually practiced by some of the more well-known athletes. They say if you can visualize the outcome of the swing of your bat, or the kick of a ball ahead of time, you can make it happen the way you see it.
The next point that seems to immediately leap out at you is that you should explore the hopes, wishes, fantasies, and fears of the individual that you are trying to persuade. Ask yourself questions such as “What would I do, feel, think, if I were this other person?” Doing this allows you to empathize, or place yourself in the other person’s position. When you can accomplish that, you’ll know just what he or she wants and needs to hear from you so you can change his or her mind. Now, these may be pretty simple concepts, but they were presented immediately and with such clarity. These two principles give a good foundation for the information included in the remainder of the book.
Building Rapport While Being the Center of Attention
Moving from the visualization and empathy part of the book, the next part goes into detail as to how you need to motivate the person you’re trying to persuade to give you all of his or her attention. Once this other individual is happy to give you attention, it’s time to make the decision on how to handle the situation. You must adhere to some ground rules, though. These are to be believable, be consistent, be yourself, and don’t lie.
Catching and holding the other person’s attention brings you into the situation of starting to be persuasive. Making this other person like you is one of the most important techniques in persuasion. There are a few of these techniques that are simple, yet very effective. This includes the “I am just like you” technique where you use “mirroring and matching,” “being cool and thinking before speaking,” and “knowing the right way to ask for forgiveness.”
Lee gives many specific examples and not only theories, like a lot of other books in this genre. For instance, when building rapport through mirroring, there are many particular methods to employ. Some of these are:
Is the breathing rate slow, moderate or fast?
Is his or her posture straight up, slouching or leaning forward?
Does he or she use their hands for self-expression, crossing their arms, or hiding their hands in pockets?
You need to repeat exactly the words he or she says to you.
Is voice quality loud, soft, high or low pitched?
The Bad Points
As nothing is perfect, there are a couple of not so great aspects to How to Be an Expert Persuader in 20 Days or Less. Michael Lee does admit that all people cannot be persuaded. An example of this may be due to religious beliefs.
A professional and famous voice was hired to record the audio version of this book. This is just something most likely particular to different people, but this voice wasn’t very fun and upbeat. At times it can almost put you to sleep.
The Good Points
There’s no doubt that this is the most comprehensive manual on persuasion around with its 400 plus pages. The information here is the best you will find anywhere.
It comes in two different versions: Text and audio. This is handy and allows people to choose how they obtain the information.
How to Be an Expert Persuader in 20 Days or Less clearly explains the foundation of the persuasion techniques of experts. Everything is covered from mindset to tactics.
Lee teaches very particular ways to use body language as well as spoken language to persuade other people. He mentions that everyone uses body language even though they may not know it. Then he goes on to teach the easiest ways to interpret someone’s body language.
There are separate areas for using persuasion techniques with regard to business situations as well as relationship situations.
The Price
The overall price is actually rather amazing for all you get for your money. The 418 page book along with the audio recording of the book currently costs a mere $57.00. There are 5 other bonuses included for free. In addition, if you aren’t happy with your purchase, you can request a refund at any time while getting to keep everything. You just can’t beat that sort of guarantee.
In Conclusion
How to Be an Expert Persuader in 20 Days or Less comes highly recommended. If you read the book, listen to the audio, or both, and actually pay attention to and practice the information, you’ll be amazed at how well you can start persuading people to do what you want.
Get what you want from others.. anytime.. any place
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