Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be used to [...]

The characteristics listed at the base of the pyramid include the most without difficulty and commonly used, but they reach only non permanent results for effective persuasion. This kind of results are temporary as they do not address a person’s [...]

Some of the best persuasion techniques have been developed from NLP (neuro-linguistic programming) methods. For example, if you hear a person saying, “I see,” a few times, they are probably processing information visually, according to NLP. To influence them then, [...]

Everyone wants or needs to know how to persuade others to do something their way. Not everyone has this ability, yet many are desperate to gain or learn it. Now, it’s possible to do just that. Michael Lee, a Persuasion [...]